clickbait

1. (Internet marketing, derogatory) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.Examples: "Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories."; ""His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait"."; "In August 2016, leaders at Facebook announced a plan to identify and limit clickbait, because the Facebook newsfeed goal is to “show people the stories most relevant to them.”"Synonyms: link bait, shitbaitInternetcountablederogatoryuncountable