goodwill

1. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.uncountableusually

2. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.uncountableusually

3. (business, trade unionism) The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.Examples: "As Denning MR said in Secretary of State for Employment v ASLEF (No. 2) (1972): 'a man is not bound to do more for his employer than his contract requires. He can withdraw his goodwill if he pleases.'"; "The downside of this cost-saving strategy was that the train service could only be covered by goodwill. Whenever there was a spat between ASLEF and management - regardless of cause - the withdrawal of this goodwill became a stick with which unions could beat management."uncountableusually

4. (countable, also capitalized, Canada, US) A thrift shop.CanadaUSalsocapitalizedcountableusually