moniker

1. (computing) An object (structured item of data) used to associate the name of an object with its location.Examples: "Monikers are often composed from other monikers to allow object hierarchies to be navigated based on a textual description of a path."; "The GetObject function can also be used to access objects via monikers. A moniker is itself an object that acts as an intermediary between VBScript and the actual object to be accessed. Monikers are typically used when the objects to be accessed exist in a namespace other than the file system."; "There are different types of monikers, but the one that deals with object instantiation is the class moniker. A class moniker portrays a class factory."