shoutline

1. (advertising) A line of text that is formatted to be particularly eye-catching.Examples: "The shoutline of the poster for the film (which had some theatrical exhibition in countries like Spain, Germany and some in South America and a substantial video release) was: 'He came to destroy her family. And she fell in love with him.'"; "Apart from the imprint, and the type size, the two versions differ only in the spelling on the front cover, in that the Duckworth shoutline describes the book as 'an hilarous collection of apocryphal anecdotes', a mistake that for ever more mortified the meticulous Colin when, in proudly passing me a copy of the book hot from the press, his eye suddenly fell on the misprint on the jacket."; "The third shoutline and final paragraph hint at this final conflict."