shrinkflation

1. (economics, informal, neologism) The practice of making products smaller while continuing to market them at the same price.Examples: "Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board."; "According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink and household products such as toilet rolls, nappies, tissues and washing-up liquid."; "Major cereal brand Kelloggs has also been accused of shrinkflation. Since 2019, the company had moved from selling 670 gram Crunchy Nut boxes for $6 to selling 640 gram boxes at $9 a pop, Choice found."informalneologismuncountable